Microsoft Power BI: The Perfect Data Visualization Tool for Marketers

On your website, you can easily track and figure out

•  Your visitors
•  Where they are from
• What they came here looking for
• What content of yours they actually found interesting

And so on…

So, what helps you gather the insights? Well, it’s all thanks to the available analytics products.

Out of the many that are there, Google Analytics offers one of the best solutions for compiling data on the speed, performance, and improvement areas of your website. It provides valuable inputs about your web properties that you can use to optimize your website(s) and add up to your brand’s online visibility.

Besides the data highlighted above, you can also compile detailed reports on

•  How users may be using your website
•  Where your website may be failing
•  The pages that have the highest bounce rate
•  The quality of your landing pages
•  The conversion rates of your campaigns

And, these aren’t all – there’s a lot more insight on diverse aspects (of your website) that you can enjoy aside these. To be able to derive the most out of your digital marketing initiatives, explore the different tools available in the Google Analytics Solution suite. Some of the advanced tools available here include Google Tag Manager, Google Analytics, Google Data Studio (Beta), and Google Optimize (Beta).

Google Tag Manager

Google Tag Manager, as the name suggests, allows website owners/marketers to add and manage tags in just a few clicks. This free tool, also known as GTM, supports Google and third-party tags and helps the different functions in an organization, such as IT and marketing, to promptly collaborate and efficiently work. Undoubtedly, this boosts the agility of your website.

Google Analytics

The most powerful tool of the suite, Google Analytics, allows you to collect data about your website’s visitors. It lets you analyze the collected data to find out how a user arrived at your site, what activities she performed there, the conversion rate of your website, as well as other vital information that can help you create a user persona.

Some useful ways in which Google Analytics reports support your digital marketing strategies are:

•  In determining the time, visitors come to your website
•  In identifying pages and content that are the most liked/not liked
•  In analyzing the performance of your marketing campaigns
•  In finding out whether visitors were ‘interactive’ and ‘engaging’ while using the ‘Share’ buttons
•  In recognizing the traits that show whether or not your digital strategies worked
•  In gauging the quality of your web pages
•  In helping you reflect on your strategy decisions
•  In helping you create more engaging content

Google Data Studio

Google Data Studio is an awesome tool that helps you to visualize data, collaborate, and share reports. This new tool by Google is every marketer’s delight – it simplifies the report creation process and aids you in deriving engaging, dynamic, and interactive reports. To do this, it pulls in data from different sources, such as Google Analytics, Google Adwords, YouTube Analytics, spreadsheets, SQL, etc.

To add insight, you can also use different filters (set here) and further drill into the data. Pick the relevant pieces and join them together before sharing a report or dashboard using the ‘Share’ button. As the reports refresh automatically, you don’t have to worry about maintaining their relevance.

Google Optimize

To discover the most engaging customer experiences, explore the features of Google Optimize. Personalization, AB testing, Multivariate tests, redirect tests – they're a lot of activities you can do out here. The integration of Google Optimize with Google Analytics help create insightful customer experiences and derive detailed reports. Comparing two versions of a web page to gauge the performance of each can also be effortlessly done using Google Optimize.

As you can see, each handy tool of the Google Analytics Solution suite jointly delivers interesting experiences that you can enjoy as a digital marketer. Engage your audience, establish your brand, and manage all your marketing strategies and data right from one place.